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The Blog

Information and inspiration for building a business with integrity and soul.

Selling With Soul + Integrity (An Interview)

"I believe that if you cannot have empathy for someone who is wanting to buy from you, then you're not going to reach them." [02:08] The distinction between transactional and relational sales.  [3:19] On energy management: "Where are you leaking energy in places that...

Daily Rituals for Greater Clarity + Meaningful Productivity

Recently one of the women inside my Female Business Academy asked me to share my daily routine, as she had been struggling to find structure in her own daily business routine. As is often the way, I wanted to take some time to contemplate my answer so as to give her...

How We Sell Matters (+ Making an Ethical Move)

I don't know about you, but I am so over the manipulative and icky sales and marketing strategies that are rife in the online business world these days. Tactics like: manufactured scarcity creating a false sense of urgency that plays on our fear of missing out....

Alignment, Authenticity + Tactical Magic (An Interview)

  "It's really important to come together. I think the female version of doing business is really about community and coming together and sharing resources and ideas so that we can all rise together." [02:03] Tactical Magic is about: "putting the magic and the heart...

Five ways to be more strategic in your business

Years ago when I was eagerly working my way up the corporate ladder and doing everything I could to rack up the skills and knowledge required for my next big promotion, I remember thinking, I'll know that I've made it, when I can add strategy to my CV. At the same...

A simple tool to get more done in less time

As entrepreneurs, many of us are running our businesses solo and as such, the one thing we all wish we had more of is time. But here's the thing, we only ever get 24 hours in the day and whilst you might be tempted to spend more hours in front of the computer to...