fbpx
+34‭612438109‬ caroline@carolineleon.com

The Blog

Information and inspiration for building a business with integrity and soul.

Why you hate sales and marketing (and what to do about it)

Over the past few years of coaching women in business, I've met many brilliant and gifted business owners whose resistance to selling was crippling their business and their ability to grow. In this post I aim to shed light on where that resistance comes from and how...

The Most Important Action Many Business Owners Fail to Take

Let’s not mince words here. Starting a new business for the very first time can be fairly overwhelming. If you’ve never owned a business before, it can feel like you suddenly have to take on a multitude of roles, none of which you feel adequately prepared for. From...

6 Ways to Deepen Your Connection With Your Audience

If we’re to believe everything the marketers tell us, when it comes to growing our business, we’d be focused on the size of our audience far more than we would be focused on the people behind those numbers. Rather than deepening our connection to our audience, we’d...

Selling With Soul + Integrity (An Interview with Heidi Taylor)

"I believe that if you cannot have empathy for someone who is wanting to buy from you, then you're not going to reach them." [02:08] The distinction between transactional and relational sales.  [3:19] On energy management: "Where are you leaking energy in places that...

Daily Rituals for Greater Clarity + Meaningful Productivity

Recently one of the women inside my Female Business Academy asked me to share my daily routine, as she had been struggling to find structure in her own daily business routine. As is often the way, I wanted to take some time to contemplate my answer so as to give her...

How We Sell Matters (+ Making an Ethical Move)

I don't know about you, but I am so over the manipulative and icky sales and marketing strategies that are rife in the online business world these days. Tactics like: manufactured scarcity creating a false sense of urgency that plays on our fear of missing out....

Five ways to be more strategic in your business

Years ago when I was eagerly working my way up the corporate ladder and doing everything I could to rack up the skills and knowledge required for my next big promotion, I remember thinking, I'll know that I've made it, when I can add strategy to my CV. At the same...

A simple tool to get more done in less time

As entrepreneurs, many of us are running our businesses solo and as such, the one thing we all wish we had more of is time. But here's the thing, we only ever get 24 hours in the day and whilst you might be tempted to spend more hours in front of the computer to...